Loyalty Marketing

Customer Loyalty Program for Restaurants in a five Star Hotel:Customer marketing long since began when marketing practices started.   Loyalty marketing is not a new concept.   Best customers generate most profits an example was in the 50s when ‘mom & pop stores look after its best customers.   A good customer spends more than thirty percent and keeps coming back but worst customers are less loyal.Chris X. Moloney and Fred Reichheld noted that loyalty marketing has a new marketing discipline called â€Å"Customer Advocacy Marketing† (CAM).   This programme in marketing is strongly linked with loyalty and customer referral (Wikepedia).With the future, it seems that new technology can always be costly but it is a marketer’s friend.   Hence, technologies and techniques of the past in some tasks are most reliable and appropriate especially in the business of hospitality and restaurants particularly for tasks where attitudes and habits of consumers are difficu lt to change.I.   Customer Loyalty – its benefitsThe rapid advancement of technology, relations between the 21st century customer and supplier needs to be nurtured because of growing competition and new demands or high customers’ expectations.   Restaurant businesses grow faster than the rate of demand.   A business is building up then suddenly a new comer comes along.   For this reason, it made sense to nurture or retain regular good customers than to attract new ones.a. Long Term ProfitabilityMarketing is supposed to contribute long term profitability into a business but competition is intense.   Now it is important to regard its effort in a changing marketplace.First of all we must check how a loyalty program fits an establishment, how can it continue to progress, and how to encourage future investment for its continuous development or its expansion?Customer Loyalty Program is only one aspect of the comprehensive marketing techniques but it is the central pillar of the plan.   In the article written by Randolph Hobler he noted that only 5% of the top 130 restaurants in the US have loyalty programs (Hobler).   Sixty percent of consumers go to restaurants with rewards program.   However, despite of the knowledge that a good loyalty program pays back from the very beginning; (example is the Tesco’s Club Card who makes money from day to day). Still, only twenty five percent of the National Restaurant Association in the U.S. used loyalty program.To attain this program data must be collected and from these data a study or an intelligent interpretation should be provided to have much clearer picture on the customer base.   Most of the program will have this question â€Å"When is the payback begun to happen?†Ã‚   For some it happens right away but in some it will depend on the circumstances.b. Customer RetentionHigh performing companies retains customers and magnets other clients.   Businesses that retains its client s makes more money at lower cost than the one who constantly pays for advertisements just to invite new customers.   A loyal customer depends mainly on the good and sound practice of the business and its marketing schemes at all times.   Clients are normally easy to lose than to win.Retaining customers have simple principles:   know your clients and reward them.It is important to perform the following tasks:a. Study the peak-hour and plan to retain the number of customers at slow times.b. Make new menu items and take-out productsc. Provide functions activities such as parties with specialty drinksd. Up-sell products like value mealse. Provide incentives and encourage secure registering and loading of cardsf. Changing business operations for a greater profit must also be considered by creating an economic balance between getting the attention of customers and in giving them rewards.II. How to build customer loyalty – its factorsCritical factors to built customer loyaltyM arket Size or EstimationThis is a tool which gives very good guidelines to calculate market sizes reasonably of the member base who would receive loyalty programs or rewards.Trends and ForecastTrends means consumer behavior and spending patterns based on customer marketing initiatives and forecasts of future marketing campaigns.Best practices and InnovationsProblems with loyalty programs and practices will be examined like issues and pitfalls, corporate values and visions including inconsistent messages to consumers, comparing loyalty rewards from competitors and finding out what does not work.Best Customer Marketing Access Pricing and Customer Lifetime ValueAs it implies, directing good customers since they bring the most profit.   Since pricing strategy is the key features in every business, best customers should have access to discounted pricing throughout its lifetime.   Customers may collect points on their purchase on a frequent or everyday basis measuring loyalty’s effect on the customer’s lifetime value.Essential data or business models can be used to analyze CLV calculations.  Ã‚   â€Å"The most important factor in consumer loyalty program is the price†(Weiss). Although it is important not all people buy because of the price but sometimes because of   loyalty to the brand.Customer loyalty and analysis – New toolsWe do not develop loyalty tools from scratch but examine newer tools used by the loyalty rewards program.   Some of them are:   The loyalty token – it is the bit of the program that members carry in order to have contact with the program.   An advantage of this is to link the transaction with the database however those data can be transmitted to and fro.   Why?   It is important to search the true value and function of a reward, its properties, getting the most of it, and the reward redemption process.Human Aspect of the Loyalty programThe aspect of human loyalty is very important.   This is the cycle of customer – employee – shareholder/owner relationships.   These are actions and emotions that must satisfy every human condition.   This is also one way of keeping clients happy with a new policy since most of the time the front liners are the one who deals with customers closely and yet are the ones who are underpaid.Customer loyalty program for hotels, resorts and casinosOne reason why restaurants in hotels are not expanding on its reward program is due to the fact that almost 50% of visitors do not belong to any loyalty program.   The business is still an untapped market.  Ã‚   For instance the use of wireless consoles to summon waiters, loyalty programs with personalize services such as greeting the customer by the name and   seats the client at their favorite table with his usual drink etc.. Technologies are also employed to hasten meal preparations.The future of loyalty as what experts thinks:The best way of looking into the future is to examine what happened in the past and from that make a projection.   Though it is hard to make expectations because sometimes things happen when you least expect it.The trend for globalization will have two distinctive effects. One, there will be no division in the international border.   We will have a global macro-regional system as opposed to centralized system we have today.  Ã‚   Second, worldwide trend on customer loyalty will be more difficult to develop because of the ever changing consumer values. (Trend).The future is here today. It would be to the disadvantage of new marketers of today if they would not embrace the new technologies.We are expected to see in the future more sophisticated innovations and consumers will expect more points to buy items which ordinarily are out of reach.   Marketers who will not embrace this change will be at the least advantage state.Since the opening of Scala’s Bistro in 1995 a culinary of French and Italian countryside, the restaurants focused on list of primarily California and Italian selections of wine along with few French varietals.   Scala offers 10-15 choices by the glass and 150 selections by the bottle.   The restaurants serve culinary delights of both Italy and France; fresh local vegetables combine to a rustic innovative menu.   It has offered 18% of gratuity to parties of more than six.   One can be found at 432 Powell Street, San Francisco, CA. or search the web to find out comments of its satisfied customers.References:Hobler, Randolph. â€Å"Late to the Table.† 2006.Trend, Herman. â€Å"The Future of Customer Loyalty â€Å", 2007.Weiss, Allen. â€Å"Is Price *Really* the Most Important Factor in Consumer Loyalty?† 2007.Wikepedia. â€Å"Loyalty Marketing.† 2007.

Supporting Life: Earth’s Surface and Landforms

The Lesson Activities will help you meet these educational goals: Science Inquiry—You will conduct online research related to a series of photographs, develop hypotheses, and communicate your findings in written form. STEM—You will analyze real-world data to gain insight into careers in Earth Science and Geology. 21st Century Skills—You will employ online tools for research and analysis, use critical thinking and problem-solving skills, communicate effectively, and assess and validate information.DirectionsWrite a response for each of the following activities. When you have finished, submit your work to your teacher. Check the rubric at the end of this document to make sure your work is meeting the expected criteria.Constructive and Destructive Processes The earth is constantly changing. Constructive and destructive processes are at work all over the planet all the time. Sometimes these changes happen slowly over thousands of years and are barely noticed. At othe r times, changes are apparent immediately. The photographs below, taken at various locations, are evidence of these changes. Your task is to identify and describe the constructive and destructive processes that have occurred or are occurring in each photograph.a. Taku Glacier, AlaskaType your response here: Destructive glacial erosion and ice wedgingb. Checkerboard Mesa, Zion National Park, UtahType your response here: I don’t see where it would be eitherc. lava dome, Mount St. Helens, WashingtonType your response here:Both because the lava builds up land but it also erodes away graveld. stream at the Karnala Bird Sanctuary, IndiaType your response here:Destructive because it causes stream erosion e. Atlantic Ocean, EnglandType your response here: Destructive because it washes away rocks and mineralsf. Arches National Park, UtahType your response here: I don’t see where it would be eitherg. Telescope Peak, Death Valley National Park, CaliforniaType your response here: Constructive because tectonic plates came together and moved upwardh. basaltic lava columns, Zion National Park, UtahType your response here: Constructive because they were caused by cooled magmai. Nogahabara Sand Dunes, Koyukuk National Wildlife Refuge, AlaskaType your response here:Constructive because sand built up to make the sand dunesj. flooding, IowaType your response here: Destructive because it washes away soil,house foundations, also contaminates drinking waterRubric This rubric will be used by your teacher to grade your assignment.Points possible: 20 maximumConstructive and Destructives ProcessesIdentified the constructive process in each photograph (Â ½ point) described or gave examples of the constructive process in each photograph (Â ½ point) identified the destructive process in each photograph (Â ½ point) described or gave examples of the destructive process in each photograph (Â ½ point)

Personal Response Journal Essay Example | Topics and Well Written Essays - 2000 words

Personal Response Journal - Essay Example I was aware and forewarned about this that I planned strategies and developed ways to, if not control, guide the students towards more positive outcomes in school. So instead of getting affected with all the instigations, I dwelt on the more important things, like preparing to make my classes more interesting so the students' attention and energy would focus more on the fun and enjoyment of their woodwork activities. Aside from handling woodwork classes in grades 10 and 7, I handled classes of grades 4 and 5. Teaching younger students is quite a new experience for me since I have always handled higher grade students. I did some innovations particularly on the tools to be used and the projects that would suit their age. I did not expect though that I had to do more than the usual preparations and adjustments because younger kids would behave unpredictably in class. I was quite uncomfortable during the first week. On the orientation on the basic hand tools, I found myself rushing to some students who were quite reckless in the handling of the tools. I realized that safety had to be given a lot of stress when teaching younger students. Safety is a major concern in teaching woodwork. The young students were a big challenge, unexpectedly. I was glad and lucky enough that the sessions ended without encountering major problems and accidents. Because of this, I intended to re-do some parts of my orientation in the following week and program myself to be able to closely supervise each student and their ability to cope with the instructions. There had to be a lot of value inputs in these sessions, particularly on the consequences of reckless behaviour. I would show pictures of children with cut fingernails or wounds caused by poor practice of safety in the workshops. The visual experience would be needed so the value of safety would stick in their system. This stage of development of children, particularly those aging 10 and 11 is very critical. Jean Piaget's development theory did stress that children, particularly this group, would have difficulty understanding abstract ideas. I realized that it was really important to support my teaching with sufficient visual aids and more examples, demonstrations and illustrations so that the students will clearly understand, more particularly when discussing the safety issues of woodworking. Recognising the importance of safety in my woodworking classes, I decided to conduct a safety test on the tools and machines that will be used in the projects, hand tools for all and for the 7th and 10 graders, they will be able to progress to the power tools only if they pass the test. The school had the tools available like jointer, table saw, planer and cut-off saw for precision and miters, band saw, sanders, routers, drills and finishing equipment. As the sessions introduce the tools and equipment, the students are given the test. The strategy for this safety test is to determine the students who are responsible enough to practice safety applying the tips that will be included in the briefings. The students who will not pass will have to retake the tests until such time they will pass and they will not be permitted to the next level workshop activities. Holistic Approach My objectives in teaching woodworking were not only geared towards the development of

Mother, daughter arrested in robbery Essay Example | Topics and Well Written Essays - 1250 words

Mother, daughter arrested in robbery - Essay Example She is being held on $250,000 bond at the Eastern Regional Jail awaiting extradition back to Washington County, Maryland where she is charged in warrants with robbery, armed robbery, being a fugitive from justice and other offenses. Her 16-year-old daughter, Jade Wilson, was arrested at Martinsburg High School about an hour before her mother’s arrest, was taken into custody and is being held on $125,000 bail at the Vicki V. Douglas Center. According to The Herald-Mail Company, it is not clear if she will be transferred to a juvenile facility in Maryland. Like her mother, she is awaiting extradition to Hagerstown, where the teen is expected to be charged as an adult. According to Sergeant Roy Harsh of the Washington County Sheriff’s Department, the bank robbery occurred when two females handed a teller a note and one woman showed a gun that she had in her sleeve. They left with an unspecified amount of money. During the time of the robbery, the bank was open and one customer was inside. The robbery was quick and very low-key and the customer inside the bank did not even note that it was going on. The two allegedly took the note back and swiftly left the bank with the money in a bag. Police believe that the two suspects climbed into a getaway car with a possible West Virginia registration. The sheriffs department says they used some of the money to pay $750 in back due rent. According to investigators, there is a possibility of more arrests in the case (McMillion, 2009). It is simply an act accompanied by specified circumstances and an essential element of a crime that must be proved to secure a conviction. The actus reus of the current case involved robbing the Susquehanna Bank branch in Halfway, Maryland. It is important to note that the suspects could not be punished for thinking criminal thoughts but for

Amazon Essay Example | Topics and Well Written Essays - 750 words

Amazon - Essay Example Feasibility study should be performed on the basis of various criteria and parameters. The various feasibility studies are (1) Economic Feasibility, (2) Operational Feasibility and (3) Technical Feasibility. Their strategies include low price and free shipment. This factor played an important role in the long-term development of the company. The cheaper prices of goods with high quality and further free shipment attracted many. Another factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies and Amazon's services were good at it. To stay and hold the position in the present competitive market Amazon has planned to expand its business outside US like Eastern Europe and Far East Asia. Amazon is encouraging other companies to advertise their product on their website. A study has shown that Amazon would make more profit in diversifying than expanding. TOWA matrix (Threats-Opportunities-Weaknesses-Strengths) has been used to develop feasible alternative strategies. The matrix consists of four quadrants. They are (1) using strengths to overcome weaknesses, First quadrant concentrates on possible strength-opportunity strategies. Important factors are to hire highly skilled workers, wide brand recognition, customer satisfaction, effectively and efficiently raising capital resources, etc. Second quadrant concentrates on possible strength-threat strategies. Important threats that have to overcome are changing government regulations, seasonal shopping, and competition from ebay and Wal-Mart, protect business and customer information, currency exchange, etc. Third and Fourth quadrants concentrates on Possible Weakness-Opportunity Strategies and Possible Weakness-Threat Strategy. Third quadrant looks at reviewing product, develop standards up to the customer satisfaction, etc. Fourth quadrant looks at implementing backup systems, implementing policies to protect and avoid security risks. References Fortunato, Frank. (2005, September 25). Selling Books Online: Book Listing Services vs. eBay. Matrix-E.com. Retrieved May 16, 2006, from http://www.matrix-e.com/content/view/63/9/ Chevalier, Judith, and Goolsbee, Austan. (2003, April). Measuring prices and price competition online: Amazon and Barnes and Noble. Retrieved May 16, 2006, from http://gsbwww.uchicago.edu/fac/austan.goolsbee/research/amzn.pdf Frey, Christine, and Cook, John. (2004, January 8). How Amazon.comsurvived, thrived and turned a profit. Seattle Post-Intelligence.Retrieved May 16, 2006, from http://seattlepi.nwsource.com/business/158315_amazon28.htmlsource=techdirt

How did the economic development of the Gilded age affect American Essay

How did the economic development of the Gilded age affect American Freedom - Essay Example It entailed a notion that such approach to spontaneous progress determines allocation of power and social security. In this regard, reformists of the period were led to conceive that potential peril exists with the significant concern that as a response to it, people of the lower class may act in tumultuous aggression in exercising their democratic right over to suppress individual economic growth thinking that liberty of acquisition of rights to property (Foner), particularly with those who could afford, would only emphasize inequality among social divisions and thus create on appropriating amount of common interests. Progression of economic development enabled Americans to adapt to the concept and application of ‘Social Darwinism’ in their everyday living since the competition to acquire relative or higher advantage in upgrading social and economic status in American society had apparently become essential. With the rapidly growing rate of capital formation, GDP, and wages (Gilded), this condition concretized the effect of social freedom and transformation across vast critical regions of societies in U.S. in which most citizens began expressing individual or collective views by putting up labor unions that served to oppose severely improper conditions, shift schedules, loads, and unjust wages at work. Democracy was put in wide and intense practice of articulating protest with the desire to take part in the evolving process of industrial growth. In this endeavor, they sought to be assured as well of experiencing freedom from any form of injustice or oppression of employers who were p redictably consumed by the principle of capitalism or profit-orientation for use in business that required irrational gravity of labor at the expense of either skilled or unskilled workers (Gilded). Since Social Darwinism in human society advocates natural selection without interference from the government, the ensuing crisis with inequality due to the fast rate

MGT499 - Strategic Management Essay Example | Topics and Well Written Essays - 500 words

MGT499 - Strategic Management - Essay Example Companies are not always able to be what they want to be; they fail to develop a clear strategy which will help them achieve their strategic goals and objectives. The reason for this positive tendency of Toyota’s activity and the stability in supplying and servicing its customers is in the fact that the company keeps to the principle of finding the rational balance in production – without overloading the equipment and overburdening the staff. The basis of the organizational knowledge and the companys long-term philosophy should be under constant protection, which is provided through the stability of personnel and its slow promotion. Fast promotion may serve as a negative factor in companys vision as it will make the staff feel the easiness of achieving the highest posts, while the career path of each worker should go through the each stage of production, assuring that this worker totally accepts the long-term philosophy of the company and his future activity will be aim ed at supporting it. All 14 principles show, that Toyota has created a new quality system, which works effectively for the benefit of the company. Intensive training is performed with the following formation of project team, aimed at increasing the profitability, reducing non-productive actions and the time of production cycle. However, In 2010, Toyota has become the object of the peer professional attention. During the first half of 2010, customers came to associate Toyota with regular troubles and the beginning of a deep strategic crisis. Whether these troubles are the result of the lack of strategic vision or a well-developed consumer fraud is yet to be discovered; but the company regularly recalls its cars for minor or major technical problems. The current state of literature treats Toyota like a company, which must learn the lessons of crisis and their influence on the company’s brand. For further analysis, the